We have seen it and heard it, the world influencing each other’s music tastes, through culture and designs. Musician collaborating with other genres of music to produce new music that has evolved from what it was years ago and more received by a wider audience. It is this adapting nature that has made it possible for musicians to perform in a lot more venues and still make millions despite the changes in the music industry.
Thanks to new opportunities presented by video sharing websites and social media networks, many more people can make music, release music and make money from music, therefore creating a lot more competition. So, for any artist to compete he or she must re-invent his or her musical style; drawing in influences from other cultures.
Spoek Mathambo is a perfect example of this. This South African genius is the poster child for Afro-futurism; a new breed of artists that have a nurturing a sense of progressiveness while maintaining a pride in indigenous culture. His music is a mixture of Rap, House, Township Tech and progressive electronic music and is sure to get every bit of your body moving.
Spoek Mathambo has managed to penetrate the international market by formulating a music genre that is a fusion of different music tastes which has been blended with his own identity. He is feeding the need to want to discover and listen to music that is not in the masses while taking you through a journey of the evolution of his music.
This global and multicultural way of thinking in terms of music, fashion and dance is what makes our current society interesting and tolerant of others regardless of our differences.